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The Stettler Pheasant Festival Reflects on Community Impact

Stettler Board of Trade Press Release December 2, 2020 @ 9am published at 9:10am

The Stettler Pheasant Festival hosted their 7th annual event this past October. Although

COVID-19 resulted in some plans having to change and the cancellation of the evening

socials, the festival continued. This year saw 85 teams from across Alberta resulting in

almost 300 people taking part over the weekend of October 16-18. After conducting a

Destinations International Event Impact Analysis with the Government of Alberta it was

noted that the festival supports 22 jobs and a total of $60 752 in direct and induced sales

based on 70% of out of town attendees. “This would be below average as it does not include

the usual sales the committee makes in the community to host the socials and additional

events” noted the Chair, Darcy Pollock. “Although this year was a bit different, we saw our

largest profit to date. We were able to offer a few auction items online and have a strong

group of sponsors who continued to support us”.

The committee is well on their way to investing back into a local habitat project to protect

and enhance the Chinese ring-necked pheasants within Stettler County. The committee is

looking to work with a few local landowners to enhance and create new habitat such as

windrows and shelterbelts to allow the birds to thrive. To be put in contact with the

committee, contact the Stettler Regional Board of Trade & Community Development, 403-


The Stettler Pheasant Festival committee is gearing up to continue in 2021 with next year’s

dates announced, October 15-17. The planning committee hopes that the restrictions on

gatherings will be eased and the community and hunters will be able to celebrate together.

Watch for details as registration opens in March.

The Stettler Pheasant Festival was started in 2013 to invite people to the community and to

aid in the conservation of the Chinese Ringed-neck Pheasant. The festival has seen people

visit from all over Western Canada and into the United States. Many visitors have returned

with their friends and family outside of the festival.


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