Farm Succession & Transition Planning Seminar - Mar. 12
- StettlerLocal.com

- Feb 20, 2024
- 3 min read

Join Elaine Froese, Canada's Farm Whisperer for a Farm Succession and Transition Planning Seminar on Tuesday, March 12, 9:30 am - 3:30 pm, at the Stettler Community Hall.
Tickets $65 each
Includes Lunch
Farm succession planning has been noted as a top stressor in multi-generational farm families. Stressors include a loss of control, fear of failure, loss of purpose, loss of wealth, and family friction.
However, as families procrastinate and avoid succession planning, these fears become a reality. A transition plan, where the current generation can step back but not step out, helps give founders and the next gen farmers a clear path forward; a sense of security creating certainty around transition. It allows the farm family to move away from anxiety and overwhelm enabling them to chart a harmonious path forward to sustainability and increased profitability. Asking powerful questions about what you want for the next chapter of your farm will help you reach your goals.
Farm transition is a difficult topic, but it is a vital one for the long-term sustainability of Alberta farms and Ranches. Central Alberta is heavily dependent on agricultural production, but over the last 20 years, the number of active farmers in Alberta has dropped significantly while the average age of farmers has risen. Farm succession planning can be a significant source of stress on the farm and only 14% of farm families have a written succession plan.
A transition plan that allows the current generation to step back from the day-to-day operations but not step out, helps give founders and the next generation of farmers a clear path forward. It allows the farm family to move away from anxiety and overwhelm enabling them to chart a harmonious path forward to sustainability and increased profitability.

The County of Stettler No. 6 Agricultural Service Board (ASB) is proud to be hosting Canada’s Farm Whisperer, Elaine Froese, to present her famous “Finding Fairness in Farm Transition” workshop. Through this workshop, Elaine will give attendees tips and pointers for successfully working through the ‘undiscussable.’ Elaine is the go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.
About the Speaker:
Elaine Froese (pronounced ‘phrase’), CSP is a certified professional speaker, certified coach, and author. She’s a go-to expert for farm families who want better communication and conflict resolution to secure a successful farm transition.
As a farmer and mother to the successor of their farm, she understands the culture of agriculture intimately.
Her superpower is helping families find harmony through understanding.
Her expertise is to discuss what she calls the Undiscussabull™ – the bull in the middle of the farm family that no one wants to talk about.
She is an award-winning author who’s written five books over the past 25 years.
Elaine will not give tax advice as Elaine is not an accountant. She’ll help you with more tools for finding harmony in communication and conflict resolution.
Elaine’s passion is to share simple, practical and actionable tools with farm families so they can talk about tough issues and get traction in their farm transition. Her topics are a catalyst to courageous conversations and conflict resolution. Expect her to WOW audience by bringing clarity with workable and practical tools.
She’s on a mission to guide farm families, across North America, to get unstuck, communicate better, find harmony through understanding, and secure a profitable farm legacy. Elaine’s goal is for everyone to be rich in relationships.



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